1. Start with the Apple Valley footprint—not a population promise
Apple Valley is recorded as a municipality in San Bernardino County. That relationship matters when you decide whether a county-based footprint is appropriate, but the town’s population estimate is eligibility evidence only. It cannot tell you how many people search for a lawyer, which services they need, or whether a page will generate a qualified inquiry. Your firm should first define whether it serves Apple Valley alone, additional communities in San Bernardino County, or a broader California footprint. Then review whether each proposed city is within your actual service area.
Recommended approach
Ask Bosseo to show how the county selection would be applied to your firm and which service-area boundaries you would approve. Exclude places where you do not accept matters or cannot accurately describe the service available.
