1. Start with Antioch and Contra Costa County coverage
Your firm should decide whether its news coverage is meant for Antioch, Contra Costa County, California, or a broader area. Those are different geographic scopes. Antioch is recorded as a municipality in Contra Costa County; the Census population estimate describes the city, not the county’s legal market and not the number of people seeking counsel. Bosseo’s public Legal News description says its monitoring is matched to practice areas and a state. That supports a review of state-level coverage, but it does not establish that every story will be local to Antioch or useful to a Contra Costa County practice.
Recommended approach
Before booking a consultation, list the places your firm actually serves and separate city, county and state topics. Ask how a California story would be evaluated for an Antioch reader, when a Contra Costa County angle is appropriate, and when a statewide development is too remote from your practice. Keep local incidents, California legal changes and general legal education in separate review categories.
