1. Start with Antelope’s actual geographic relationship
The Census record identifies Antelope as a census-designated place in Sacramento County. A page intended for an Antelope-serving firm should therefore distinguish Antelope from Sacramento County, the broader metropolitan area and California as a whole. Those are not interchangeable audiences. A statewide legal development may be relevant to a California practice, while an incident described as occurring in Antelope may require careful checking of the exact jurisdiction and facts before the firm comments. The population estimate is useful for identifying the place, but it cannot tell you whether a topic will produce searches, calls, cases or revenue.
Recommended approach
Ask Bosseo to show how geographic relevance would be evaluated for your practice areas. Decide whether your editorial scope is Antelope, Sacramento County, California, or a combination. Require each proposed page to state the relevant geography accurately rather than treating every Sacramento-area story as an Antelope story.
