1. Set the geographic boundary before reviewing news coverage
American Canyon is recorded as a municipality in Napa County. That does not mean every relevant story will be confined to the city, or that a California-wide story will be useful to an American Canyon reader. A Legal News review should distinguish American Canyon, Napa County and California rather than treating them as interchangeable labels. The useful question is whether a story creates a legal question for people your firm accepts, in the geography your firm serves. The Census population estimate supplies context for the municipality; it does not prove that a topic has an audience or that coverage will produce inquiries.
Recommended approach
Ask for a coverage review organized by practice area and geography. Decide whether the firm wants local incidents, Napa County developments, California laws and decisions, or some combination. Keep that decision separate from any conclusion about demand. [census-place]
