1. Start with the actual decision: what should a visitor do next?
Video Intake matters when a website visitor needs more direction than a name, email address and open text box can provide. Bosseo describes its CLIONT product as a guided video survey that lives on a law firm’s website. The stated flow asks visitors questions one at a time and qualifies an inquiry by case type, urgency and fit before it reaches the firm. For a firm serving Alondra Park in Los Angeles County, the relevant question is not how many people live in the CDP. The available population estimate does not establish demand or conversion potential. Instead, examine the matters you already want to evaluate and the information your team needs before deciding whether to schedule a consultation.
Recommended approach
Write down the acceptable next step for each practice area: review by a staff member, a calendar request, a follow-up message, a referral decision or another firm-defined response. Then determine whether a guided survey can collect the information needed for that decision without making legal advice or a representation promise.
