What does Lead Attribution show for a lead?+
Bosseo’s public product description says it can show the channel, referrer, landing page, device, sessions before contact and attached intake answers. It also describes calls and later outcomes joining the journey record. The consultation should confirm what is available for your firm’s setup.
Can it distinguish Alondra Park from Los Angeles County?+
That depends on the geographic information available in your firm’s records and how you choose to collect and use it. Alondra Park is recorded as a CDP in Los Angeles County. Ask Bosseo to review how your current intake and journey records represent that distinction rather than assuming a location label is complete.
Does attribution cover phone calls?+
Bosseo states that phone calls can join the same journey record, including the transcript, case-type tag and web journey that produced the call. Review your own call and intake setup during the consultation to understand what can be connected and what may remain unknown.
How is this different from aggregate analytics?+
Bosseo describes Lead Attribution as connecting a specific lead’s journey with intake information and later outcomes, while aggregate analytics generally summarizes traffic. Ask for a review of the records and fields available to your firm before deciding which reporting approach is sufficient.
Do I need to ask every caller how they found the firm?+
Bosseo’s public page says its instrumentation is built and maintained without manual tagging or a staff script asking how someone heard about the firm. Confirm the proposed setup and your firm’s responsibilities during the consultation, especially for incomplete or disputed records.
Can it show whether an Alondra Park page produced a signed case?+
Bosseo says Lead Attribution can show which pages produce signed cases when the relevant journey and outcome data are available. That is a measurement question, not a promise about any particular Alondra Park page. Page quality, accuracy and relevance still matter, and search visibility is not guaranteed.