1. Define the geography before you define the newsroom
Legal News, as described by Bosseo, matches stories to the firm’s practice areas and state. That state-level scope may be useful for breaking legal developments, but it does not by itself establish local relevance to Alamo or to a particular client’s matter.
Recommended approach
Write down your service geography in plain terms before evaluating coverage: Alamo only, Contra Costa County, another defined group of California communities, or statewide. Ask how a proposed story will be framed for that geography and whether the page should explain a California legal development, a county event or a matter affecting a named local community.
