1. Set the geographic boundary before choosing stories
Van Buren is a municipality in Crawford County, Arkansas. A page about an event in Van Buren is not automatically a page about every person in Crawford County, and county coverage is not the same as statewide coverage. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. That makes geographic rules an important purchase question: which stories should receive a Van Buren explanation, which belong to a wider Crawford County page, and which are too remote to be useful?
Recommended approach
Bring a written service-area map to the consultation. Separate Van Buren, Crawford County, other Arkansas locations and statewide legal developments. Ask how each proposed page would identify the affected geography without implying that every reader is a prospective client.
