1. Match breaking stories to the firm’s actual coverage
Bosseo describes Legal News as monitoring legal-news sources, matching stories to practice areas and a state, and creating pages on the firm’s website for approval. For a Sheridan firm, the key question is not whether every story is local. It is whether a story creates a legitimate legal question for people the firm serves in Sheridan, Grant County, elsewhere in Arkansas, or another clearly defined area. Those audiences should not be treated as interchangeable. A Sheridan municipality page, a Grant County service area, and statewide Arkansas coverage each represent a different geographic choice. The service should be reviewed against the firm’s intake rules and license-related advertising requirements before publication.
Recommended approach
Bring a written service-area map and practice-area list to the consultation. Decide which stories merit a Sheridan angle, which belong at the Grant County level, and which are appropriate only for Arkansas-wide coverage. Exclude topics outside the firm’s competence or intended client base.
