1. Start with Pea Ridge’s actual service boundary
The relevant place is Pea Ridge city in Benton County, Arkansas—not an assumed regional market. The Census record identifies Pea Ridge as a municipality and records the county relationship. Its population estimate can help confirm that Pea Ridge belongs in a location review, but it cannot establish how many people visit your website, how many need counsel, or how many matters your firm could accept. A video intake flow should therefore avoid implying that every Pea Ridge visitor has the same legal issue or belongs in the same queue.
Recommended approach
Define the geographic questions before choosing routing rules. Decide whether the flow is for Pea Ridge city only, for a broader Benton County service area, or for another scope your firm explicitly serves. Then identify which location answers should trigger review, referral, or a request for clarification. Keep the geographic boundary visible in the intake language rather than using population as a proxy for demand.
