Use North Little Rock as a defined intake geography
Your firm may serve North Little Rock, other parts of Pulaski County, or a broader Arkansas market. Those are different operating choices. A city population estimate can help you state the local area you are evaluating, but it cannot tell you how many people will call, what matters they will describe, or whether your current team needs more coverage. Intake Coach is therefore best evaluated against your own call records and the geographic boundaries your firm accepts.
Recommended approach
Before a consultation, list the locations and case types your firm actually handles. Separate North Little Rock matters from calls outside your service area, then decide how your team currently records that distinction. Ask how coaching can help staff confirm location, jurisdiction, deadlines, and next ownership without treating geography as proof of demand.
