1. Start with the geographic scope your firm actually serves
Magnolia is recorded as a municipality in Columbia County, Arkansas. The 2020–2024 ACS five-year estimate records 10,894 residents, with a margin of error of 18. That is context for defining the audience, not evidence of legal demand, search volume, competition, staffing requirements or likely lead volume. Your intake should therefore begin with your firm’s service boundary: Magnolia only, Columbia County, a wider Arkansas area, or another scope you intentionally serve. A location answer can matter when deciding whether a visitor should be routed for review, referred elsewhere or asked for clarification.
Recommended approach
Write the geographic eligibility rule before choosing video questions. Decide whether location is a screening question, a routing field or simply information for attorney review. Do not use the population figure to predict how many people will complete an intake.
