1. Start with the Harrison service area, not a generic form
Harrison is a municipality in Boone County, Arkansas. The 2020–2024 ACS five-year estimate records 13,350 residents, with a margin of error of 23. That is geographic eligibility information, not evidence of legal demand, search behavior, staffing requirements or likely lead volume. Your intake design should therefore begin with the exact people and matters your firm chooses to serve in Harrison and Boone County, rather than treating the population figure as a forecast. Review whether your website distinguishes Harrison, Boone County and any other areas your firm serves. Then decide whether location belongs near the beginning of the video path, later in qualification, or only in routing.
Recommended approach
Bring a written service-area rule to the consultation: which locations are in scope, which are outside scope, and what should happen when a visitor is uncertain. Test the rule against actual practice-area eligibility without assuming that a local population number predicts conversion.
