1. Set the geographic boundary before choosing stories
Greenwood city and Sebastian County are not interchangeable audiences. The Census record identifies Greenwood as a municipality in Sebastian County, Arkansas; it does not say that every county resident searches for a Greenwood firm or that a state-level story will produce local inquiries. Bosseo’s Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic scope an implementation decision, not a demographic conclusion. Ask whether the firm wants coverage framed for Greenwood, Sebastian County, Arkansas, or a combination. A story about a statewide law change may be relevant to a Greenwood practice without being a Greenwood news story. A local incident may require careful sourcing and restrained language.
Recommended approach
Write a coverage policy that names the permitted geographic references and separates city, county, and state stories. Review whether each proposed page explains why the event matters to people the firm serves without implying facts about local demand.
