1. Set the geographic boundary before choosing stories
Greenwood and Sebastian County are not interchangeable audiences. Bosseo’s Legal News description says stories are matched to a firm’s practice areas and state. Ask whether the firm wants coverage framed for Greenwood, Sebastian County, Arkansas, or a combination. A story about a statewide law change may be relevant to a Greenwood practice without being a Greenwood news story. A local incident may require careful sourcing and restrained language.
Recommended approach
Write a coverage policy that names the permitted geographic references and separates city, county, and state stories. Review whether each proposed page explains why the event matters to people the firm serves without implying facts about local demand.
