1. Start with the Conway service area, not an assumed market
Conway city is recorded as a municipality in Faulkner County. The 2020–2024 ACS 5-year population estimate for Conway city is 67,642, with a margin of error of 32. That is geographic and population context only; it does not establish legal demand, competition, search volume, lead volume or revenue. For software planning, the useful question is narrower: which people inside your firm handle work connected to Conway, and which processes also serve matters elsewhere in Faulkner County or Arkansas?
Recommended approach
Define the first workflow by operating scope. Mark whether it applies only to Conway matters, to Faulkner County matters, or to the firm’s broader Arkansas practice. That distinction affects permission rules, routing, reporting and acceptance criteria. Do not use the city population as a forecast for software usage; use your firm’s own process map and records during the consultation.
