Start with the service area, not the population estimate
Tuba City is a census-designated place in Coconino County. Its population estimate can help your firm describe the community it serves, but it cannot tell you how many people search for a lawyer, how many need a particular practice area or how many would become clients. For reputation decisions, the more useful question is geographic coverage: does your firm serve Tuba City only, Coconino County more broadly, Arizona statewide, or additional places? A review profile may be visible beyond one community, so the firm should distinguish its actual service area from the location attached to a business profile.
Recommended approach
Before a consultation, list the locations and practice areas the firm genuinely serves. Ask Bosseo how review activity would be evaluated across those areas without treating the Tuba City population as a demand forecast. Keep Tuba City CDP, Coconino County and Arizona as separate geographic levels in reports and decisions.
