1. Define the geographic brief beyond Tanque Verde
A firm serving Tanque Verde may need coverage that speaks to a local community while addressing matters arising across Pima County or elsewhere in Arizona. Those geographies should not be treated as interchangeable. Tanque Verde is a CDP, and the Census record places it in Pima County; neither fact establishes that residents are searching for legal news or that a particular story will generate clients. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. That makes the first buying question a scope question: which stories should be relevant to a firm that serves Tanque Verde, and which should be excluded?
Recommended approach
Bring a written geographic rule to the consultation. Separate Tanque Verde-facing language from Pima County matters and statewide Arizona developments. Ask how the proposed coverage would distinguish a story with genuine relevance to the firm from a story that is merely located in Arizona. Treat geography as an editorial and measurement decision, not a demand forecast.
