1. Define the geographic brief beyond Tanque Verde
A firm serving Tanque Verde may need coverage that speaks to a local community while addressing matters arising across Pima County or elsewhere in Arizona. Those geographies should not be treated as interchangeable. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. That makes the first buying question a scope question: which stories should be relevant to a firm that serves Tanque Verde, and which should be excluded?
Recommended approach
Bring a written geographic rule to the consultation. Separate Tanque Verde-facing language from Pima County matters and statewide Arizona developments. Ask how the proposed coverage would distinguish a story with genuine relevance to the firm from a story that is merely located in Arizona. Treat geography as an editorial and measurement decision, not a demand forecast.
