1. Start with Somerton’s actual service area
Your firm may serve Somerton, Yuma County, a wider Arizona area, or a combination of locations. Those are different geographic decisions. A Somerton city page should not silently represent all of Yuma County, and a countywide practice should not treat the city population as its total addressable audience. Video Intake is most useful when the visitor path reflects the matters and locations your firm actually accepts. The ACS record identifies Somerton as a municipality and places it in Yuma County; it does not establish how many people seek legal help online or which practice areas are active.
Recommended approach
Before reviewing a Video Intake flow, write down the locations you accept, the matters you decline, and the situations that require immediate human review. Decide whether Somerton should be one location option inside a broader Arizona intake or a distinct path for visitors seeking service in the city. Keep the geographic wording accurate on the widget and in follow-up materials.
