1. Set the geographic brief before reviewing stories
A Safford firm should begin with an explicit service-area brief. Your review should therefore distinguish Safford, Graham County, other Arizona locations and any broader area the firm actually serves. A story about an Arizona law may be relevant statewide; an incident tied to another community may require narrower wording. A page should not imply that the firm serves every person or location mentioned in a news item unless that is accurate.
Recommended approach
Ask Bosseo how Legal News would map stories to the firm’s defined practice areas and geographic scope. Decide in advance which locations can appear in titles, examples, calls to action and internal links.
