1. Start with the Safford site you actually operate
Safford is recorded by the U.S. Census Bureau as a municipality in Graham County, Arizona. The 2020–2024 ACS five-year population estimate for Safford city is 10,239, with a margin of error of 30. That figure describes the city’s population; it does not establish search demand, legal need, lead volume or a case opportunity. For hosting, its practical value is geographic scope: your review should identify which website, domains, subdomains and service areas the firm actually operates, rather than assuming that a city page or a county reference represents the whole market.
Recommended approach
Bring a current inventory to the consultation. Separate the main Safford website from any pages referring to Graham County, other Arizona communities or broader service areas. Ask which assets would move, which would remain with another provider and how each change would be tested.
