1. Start with the geography your firm actually serves
Rincon Valley is a census-designated place in Pima County, Arizona. A Rincon Valley page should therefore distinguish the CDP from Pima County, the wider metropolitan area and Arizona as a whole. News coverage can be statewide even when the reader is local, but the attorney response should not imply that every Arizona story is a Rincon Valley matter. The relevant question is whether your service area and practice areas justify coverage at the Arizona level, the county level, or a more limited geographic scope.
Recommended approach
Ask Bosseo to show how a story is assigned to your practice areas and geographic service area. Decide in advance which references may be useful to a Rincon Valley audience and which should be excluded. Keep the population estimate as context only; do not use it to set a publishing volume or forecast inquiries.
