1. Make the first website question easier to answer
The 2020–2024 ACS 5-year estimate records 19,841 people in Nogales city, Arizona, with a margin of error of 21. Nogales is a municipality in Santa Cruz County. That population figure establishes the local geography; it does not establish legal demand, search behavior, call volume or the number of potential clients. Your intake design should therefore be based on your own practice areas and website behavior, not on an assumed volume of inquiries from the city. Bosseo describes Video Intake as a guided video survey that lives on a law firm website. A visitor taps an invitation such as “See if you have a case” and proceeds through questions one at a time. The experience is intended to help visitors explain what they need without requiring them to compose a long paragraph in a form.
Recommended approach
Review the first screen as a Nogales visitor would see it. State what the survey does, identify that completing it does not itself create an attorney-client relationship if that is your firm’s policy, and make the next action clear. Keep the decision focused on whether the visitor can explain the matter well enough for your team to determine an appropriate next step.
