1. Start with the calls your New River team cannot answer
The New River population estimate is useful for defining the geography you serve, but it cannot tell you how many people will call a law firm or when they will call. Review your own phone records by time, day, caller type and outcome. Separate missed calls from current-client calls, potential new clients and other inquiries before deciding what the AI should handle. Bosseo’s published AI Answering description says calls go to the firm’s team first; the AI steps in when nobody answers within 20 seconds. It also describes coverage for nights, weekends, holidays and overflow.
Recommended approach
Ask Bosseo to evaluate your existing unanswered-call pattern rather than using New River’s population as a proxy for volume. Decide whether the desired role is an after-hours safety net, overflow coverage, or both. Keep the geographic scope precise: New River is in Maricopa County, while your service area may include places outside the CDP and should be configured separately if applicable.
