1. Start with Goodyear’s actual geographic scope
Your firm may serve Goodyear, other parts of Maricopa County or a wider Arizona market. Those are different geographic claims and should not be blended. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. For your evaluation, decide whether a story belongs on a Goodyear-facing page, a Maricopa County page, an Arizona page or more than one carefully differentiated page. The Census record identifies Goodyear as a municipality in Maricopa County and estimates its population at 107,645 for the 2020–2024 ACS 5-year period. It does not establish that residents are searching for legal help or that a particular story will generate inquiries.
Recommended approach
Set a written geographic rule before approval: identify which stories are relevant to Goodyear, which concern Maricopa County, and which have statewide significance. Require each page to state its geographic relationship accurately instead of using Goodyear as a substitute for all of Arizona.
