1. Start with the geography your firm actually serves
Corona de Tucson is recorded as a CDP in Pima County, Arizona. The Census estimate describes the place and its population; it does not establish that residents are searching for a particular legal service, that they prefer one response channel or that a specific page will produce a case. That distinction matters when you review attribution. A location label alone is not enough. You need to know whether a lead associated with Corona de Tucson is within your practice scope, whether the matter is qualified and whether the inquiry came through a page or channel you can evaluate. Lead Attribution’s stated purpose is to show where a client came from, including channel, referrer, landing page and device, with intake answers attached to the journey. Use those fields to separate geographic relevance from assumptions about demand.
Recommended approach
Define the geographic question before judging performance: are you measuring inquiries from Corona de Tucson specifically, Pima County more broadly, or every place your firm serves? Ask Bosseo how the available journey records can support that distinction, and do not treat the Census population estimate as a forecast of leads or cases.
