1. Define the service area before you set the budget
Citrus Park is a CDP in Maricopa County, Arizona. A CDP boundary, a county, a metropolitan area, and the locations a law firm serves are not interchangeable. Before advertising, identify whether your firm accepts matters in Citrus Park only, throughout Maricopa County, or across a broader area. Then compare that actual service policy with the geographic settings available for the campaign.
Recommended approach
Bring your intake rules to the consultation: accepted locations, excluded locations, travel limits, remote-consultation policy, and any practice-specific restrictions. Ask Bosseo to review geographic targeting against those rules so paid inquiries are not invited from places your firm cannot serve.
