1. Set the geographic boundary before discussing coverage
Cave Creek and Maricopa County are not interchangeable labels. A page about an event in Cave Creek may need a different explanation from a page about an Arizona statute, a Maricopa County court development or a statewide rule change. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. It does not establish that every story will be locally specific to Cave Creek or that a particular local event will produce useful inquiries.
Recommended approach
Decide which geographic relationships are appropriate for each practice area: Cave Creek, Maricopa County, Arizona, or a combination. Review whether a proposed page clearly explains why the event matters to the people your firm serves. Do not use the town’s population as a forecast. Instead, compare the geographic scope of proposed coverage with your licensure, service area, office policy and intake rules.
