1. Set the geographic boundary before discussing coverage
Cave Creek and Maricopa County are not interchangeable labels. A page about an event in Cave Creek may need a different explanation from a page about an Arizona statute, a Maricopa County court development or a statewide rule change. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. It does not establish that every story will be locally specific to Cave Creek or that a particular local event will produce useful inquiries.
Recommended approach
Decide which geographic relationships are appropriate for each practice area: Cave Creek, Maricopa County, Arizona, or a combination. Review whether a proposed page clearly explains why the event matters to the people your firm serves. Instead, compare the geographic scope of proposed coverage with your licensure, service area, office policy and intake rules.
