1. Set the service area without guessing at demand
Cave Creek is recorded as a municipality in Maricopa County, Arizona. The population estimate is useful for naming the place your firm serves, but it cannot tell you how many people will call, which legal problems they have, or whether your current team needs additional coverage. Those questions belong in your own phone and intake review. For a firm serving Cave Creek, the practical decision is whether the same call-handling rules should apply to callers in Cave Creek and elsewhere in your stated service area.
Recommended approach
Define the geographic scope your callers will hear and the locations your team is prepared to serve. Review call records by source and service area rather than treating population as a forecast. Confirm which callers should be routed to a lawyer, an intake team member or a general callback.
