1. Define the geographic brief before reviewing stories
Bullhead City and Mohave County are not interchangeable labels. A firm serving Bullhead City may also choose to discuss Arizona-wide laws, decisions, recalls, enforcement actions, or other events, but each page should make its geographic scope clear. The Census record identifies Bullhead City as a municipality in Mohave County; it does not show where prospective clients search, how far they travel, or which legal issues they will raise. Bosseo’s public Legal News page describes matching stories to a firm’s practice areas and state. That makes geographic scoping a decision for the firm, not something to infer from population. Review whether a proposed story is local to Bullhead City, relevant to Mohave County, statewide, or broader, and whether the page says so accurately.
Recommended approach
Set a written coverage boundary for Bullhead City, Mohave County, and Arizona before approving pages. Require every proposed article to state the relevant jurisdiction or explain why a wider story matters to an Arizona reader.
