1. Start with the geographic question, not the population estimate
The Census records Avra Valley as a census-designated place in Pima County, Arizona. Its 2020–2024 ACS 5-year population estimate is 6,277, with a margin of error of 1,301. Those facts define the place and provide context for deciding whether Avra Valley belongs in your service-area review. They do not establish that residents are searching for legal news, that nearby firms are competing for those searches, or that a timely article would produce an inquiry.
Recommended approach
Ask whether your practice serves Avra Valley specifically, Pima County more broadly, Arizona statewide, or several of those areas. Then require each proposed story to have a clear geographic and practice-area reason for appearing on your site. Do not use the population figure as a forecast.
