1. Start with the geography your firm actually serves
The first decision is which locations your firm accepts and which geographic questions help your team determine fit.
Recommended approach
Define the service-area choices and routing rules you want a visitor to encounter. Review whether location should be an early qualification question, a later confirmation, or an escalation point for staff. Keep Wasilla and Matanuska-Susitna Borough distinct in internal decision-making rather than treating them as interchangeable labels.
