1. Turn the first website interaction into a guided explanation
A visitor arriving from Fairbanks may not know which facts matter or whether the firm handles the issue. A field that says “tell us about your case” leaves the visitor to choose the structure. Bosseo’s public Video Intake description says the website widget uses video and asks one question at a time through a guided survey. That gives your firm a way to frame the opening conversation around the information it actually needs. The Fairbanks city and Fairbanks North Star Borough relationship also makes geographic wording worth deciding explicitly: determine whether the intake should ask where an incident, property, proceeding or opposing party is located, rather than treating “Fairbanks” as a sufficient service-area answer.
Recommended approach
Review your existing form and list the facts that a visitor routinely omits. Then decide which of those facts belong in the first guided path, which should wait for a consultation, and how the service-area question should distinguish Fairbanks city from the wider Fairbanks North Star Borough when that distinction matters.
