1. Start with the actual geographic decision
Tuscaloosa is recorded as a municipality in Tuscaloosa County. The 2020–2024 ACS five-year population estimate for Tuscaloosa city is 111,038, with a margin of error of 118. That is context for defining a service area; it is not evidence of search demand, legal need, competition, leads, cases or revenue. A Legal News evaluation should therefore keep the geographic scope precise. Ask whether coverage should address Tuscaloosa city, Tuscaloosa County, Alabama, or more than one of those areas. A city incident, a county proceeding and a statewide law change may call for different explanations and different calls to action.
Recommended approach
Create a written geographic rule before approving coverage. Identify which locations may appear in headlines, which Alabama developments matter to your practice, and when a story is too distant or too general to be useful to a Tuscaloosa reader.
