1. Set the service area before you set the budget
Tillmans Corner is recorded as a CDP in Mobile County, Alabama. Your firm may serve Tillmans Corner specifically, Mobile County more broadly, or additional areas, but those are different geographic choices. A population estimate for the CDP cannot tell you how many people search for a lawyer, how many firms compete for those searches, or how many inquiries an LSA campaign would produce. Bosseo’s public LSA description identifies category and geography targeting as part of its program. That makes the first question operational: which locations should be eligible for the practice areas you want to accept?
Recommended approach
Bring a written service-area policy to the consultation. Separate Tillmans Corner from the rest of Mobile County and from any other Alabama locations your firm serves. Decide whether a lead is geographically eligible before discussing budget. Ask Bosseo to review how those boundaries would be represented in the LSA profile and how out-of-area inquiries would be identified.
