1. Start with the Saraland service area, not a population assumption
Saraland is a municipality in Mobile County, Alabama. The available Census record gives the city’s 2020–2024 ACS 5-year population estimate as 16,404, with a margin of error of 48. That is useful for naming the local geography, but it says nothing about how many people search for a lawyer, which matters they have, how many firms compete for them, or whether they prefer video. Video Intake should therefore be evaluated against the clients and matters your firm actually serves. Decide whether the website should speak only to Saraland, to Mobile County more broadly, or to another service area your firm has defined. Then make sure the intake asks for the location information needed to determine whether an inquiry is within scope.
Recommended approach
Bring your actual service-area rule to the consultation. Review whether location should be an early qualification question, what happens when a visitor is outside your territory, and whether an out-of-area inquiry should be declined, referred or reviewed by a staff member. Do not use the city population as a forecast.
