1. Set the geographic boundary before discussing coverage
Your firm may serve Saraland residents, clients elsewhere in Mobile County, or people affected by Alabama laws and events. Those are different audiences. Saraland city is recorded in Mobile County, and the Census estimate identifies the municipality and its population; it does not establish how many people search for legal help or where a future client will live. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state. That makes geographic policy an important buying decision: a Saraland-serving firm should decide whether a page is about a Saraland event, a Mobile County matter, an Alabama rule, or a broader story with a genuine connection to the firm’s work.
Recommended approach
Ask Bosseo to show how the proposed coverage would distinguish Saraland, Mobile County and Alabama-wide subjects. Approve only stories that have a clear relationship to your practice and explain that relationship plainly.
