What does Lead Attribution show for an inquiry?+
Bosseo describes a record containing the channel, referrer, landing page, device, session detail and intake answers. The public page also describes connections to phone calls and outcomes such as consultation and signed case. The exact information available to your firm should be confirmed in a consultation.
Can it show whether a Prichard page produced a case?+
Bosseo says attribution can identify which pages produce signed cases and can roll journey detail into reporting by page. That is a product capability described publicly, not evidence that a particular Prichard page has produced a case. Your firm would need attributable records and agreed outcome definitions.
Does attribution replace asking how someone found the firm?+
Bosseo says the product is intended to reduce reliance on remembered answers and manual tagging. Your team should still decide how to handle incomplete records, referrals and information that cannot be connected automatically.
Can phone calls be included?+
Bosseo’s public Lead Attribution page says calls can join the same journey record, including the available transcript and case-type tag. Ask Bosseo to review your current phone and intake arrangements before treating that as an implementation commitment for your firm.
How should a firm use the data for marketing decisions?+
Review attributable outcomes rather than traffic or inquiry counts alone. Compare channel, page, case type, geography and progression to the outcome your firm cares about. Do not infer demand or future performance from Prichard’s population estimate.
Will attribution guarantee rankings, leads or signed cases?+
No guarantee of rankings, leads, cases or revenue is established here. Bosseo’s public product page describes Lead Attribution as a measurement product. Google states that automation does not guarantee crawling, indexing or search visibility, so attribution should be used for measurement rather than as a promise of search performance.
