1. Define the Pleasant Grove market boundary before reviewing ROI
Pleasant Grove is recorded as a municipality in Jefferson County, Alabama. The 2020–2024 ACS five-year population estimate for the city is 9,442, with a margin of error of 30. That is geographic and population context—not evidence of legal demand, search volume, competition, leads, matters or revenue. Your firm should therefore decide whether the dashboard will report Pleasant Grove as a city target, Jefferson County as a broader service area, or both as separate geographic dimensions. Combining them could make a local result difficult to interpret. Bosseo’s public ROI Dashboard page describes rankings by service-and-city target and includes city data in its decision examples. Ask the consultant to show how a Pleasant Grove target would be named and separated from county or statewide observations.
Recommended approach
Use the consultation to approve a written geographic definition before judging performance. Keep Pleasant Grove city and Jefferson County distinct unless your firm deliberately chooses a combined reporting rule.
