1. Define the Pleasant Grove market boundary before reviewing ROI
Pleasant Grove is recorded as a municipality in Jefferson County, Alabama. The 2020–2024 ACS five-year population estimate for the city is 9,442, with a margin of error of 30. Your firm should therefore decide whether the dashboard will report Pleasant Grove as a city target, Jefferson County as a broader service area, or both as separate geographic dimensions. Combining them could make a local result difficult to interpret. Bosseo’s public ROI Dashboard page describes rankings by service-and-city target and includes city data in its decision examples. Ask the consultant to show how a Pleasant Grove target would be named and separated from county or statewide observations.
Recommended approach
Use the consultation to approve a written geographic definition before judging performance. Keep Pleasant Grove and Jefferson County distinct unless your firm deliberately chooses a combined reporting rule.
