1. Start with the right geographic boundary
Pleasant Grove is recorded as a municipality in Jefferson County, Alabama. That does not make Pleasant Grove, Jefferson County, the Birmingham metropolitan area, and Alabama interchangeable audiences. A news page about a statewide law change may be relevant to a Pleasant Grove firm, while a page about an incident in another part of Alabama may require careful explanation of why it matters locally. The page should not imply that an event occurred in Pleasant Grove when it did not. Nor should a local population estimate be used to claim that people are searching for a particular legal topic.
Recommended approach
Ask Bosseo to show how stories are matched to Alabama, Jefferson County, Pleasant Grove, and the firm’s actual service area. Decide which geographic relationships belong in a page, which require attorney review, and which should be excluded. Keep municipal, county, metro, and statewide wording distinct.
