1. Set the geographic boundary before reviewing stories
A Phenix City law firm may serve people in the city, either of the two recorded counties, elsewhere in Alabama, or a wider area. Those are different editorial audiences. A story about an incident in Phenix City is not automatically relevant to every resident of Lee County or Russell County. Likewise, an Alabama law or appellate decision may matter to the firm without being a Phenix City story. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while the Census record identifies Phenix City as a municipality associated with Lee County and Russell County. Together, those facts support a deliberate geographic review rather than a population-based assumption about readership.
Recommended approach
Define the locations the firm is authorized and prepared to discuss before assessing sample coverage. Separate Phenix City items from county-level matters and statewide legal developments. Ask whether each proposed page should explain a local event, an Alabama legal change, or a broader issue affecting the firm’s clients. Do not treat the city’s population as evidence that any topic will attract searches or inquiries.
