1. Set the geographic boundary before selecting stories
Pell City and St. Clair County are not interchangeable labels. A page about a matter in Pell City should say so only when the underlying story supports that description. A countywide story should not be rewritten as a Pell City event merely because the firm serves Pell City. The same discipline applies to Alabama-wide developments: a new state law may be relevant to a Pell City client, but it is not local news. The Census record identifies Pell City as a municipality in St. Clair County and records a population estimate of 13,587 for 2020–2024.
Recommended approach
Ask Bosseo to define the geographic treatment for each practice area: Pell City, St. Clair County, Alabama, or a combination. Review whether a proposed page accurately describes the event’s location, legal jurisdiction, and relevance to people served by your firm.
