1. Set the geographic boundary before selecting stories
Pell City and St. Clair County are not interchangeable labels. A page about a matter in Pell City should say so only when the underlying story supports that description. A countywide story should not be rewritten as a Pell City event merely because the firm serves Pell City. The same discipline applies to Alabama-wide developments: a new state law may be relevant to a Pell City client, but it is not local news. The Census record identifies Pell City city as a municipality in St. Clair County and records a population estimate of 13,587 for 2020–2024. It does not establish how many people search for legal information or which practice areas have demand.
Recommended approach
Ask Bosseo to define the geographic treatment for each practice area: Pell City, St. Clair County, Alabama, or a combination. Review whether a proposed page accurately describes the event’s location, legal jurisdiction, and relevance to people served by your firm.
