Start with the geography your firm actually serves
The 2020–2024 ACS 5-year population estimate for Ozark is 14,327, with a margin of error of 60. For reputation work, the more useful question is where your clients and prospective clients are located. A firm may serve Ozark only, Ozark and other parts of Dale County, or a broader Alabama area. Each scope affects which client experiences belong in the review process and which public profiles prospects are likely to compare.
Recommended approach
Map your actual service area before choosing campaign language or measurement rules.
