1. Define the geographic boundary before choosing stories
Monroeville city and Monroe County are not interchangeable. The Census record identifies Monroeville as a municipality and records its county relationship as Monroe County. Alabama is a wider scope still. A legal-news page about a statewide statute may be relevant to a Monroeville firm, while a page about an incident elsewhere in Alabama may not be useful to the people the firm serves. Population does not resolve that choice. It cannot establish demand or show that a particular story will produce a case.
Recommended approach
Ask Bosseo to show how proposed coverage will be matched to your practice areas and geographic scope. Decide whether your editorial boundary is Monroeville, Monroe County, Alabama, or a combination. Keep the location language precise on each page, and review whether a story has a genuine connection to the people and legal questions your firm serves.
