1. Define the service area before you define the questions
Lincoln is a municipality in Talladega County, Alabama. The geographic relationship matters because an intake path should not imply that every visitor is eligible merely because they are near Lincoln. Before adopting Video Intake, separate the firm’s actual service area from its website audience. Decide whether the path is intended for Lincoln only, Lincoln and other parts of Talladega County, or a broader Alabama practice. The Census population estimate is useful for describing the municipality, but it cannot establish demand, competition, case volume, or language preference.
Recommended approach
Write an explicit coverage rule for the intake. Ask for the visitor’s location early enough to route or decline the inquiry appropriately, while explaining that the survey is not legal advice and does not create an attorney-client relationship. Review the rule with the person responsible for new-matter decisions.
