1. Start with the firm’s real service geography
Your address and your market are not necessarily the same thing. Greenville is recorded as a city in Butler County, Alabama. A Greenville firm may serve clients in the city, elsewhere in Butler County or in additional areas, but those relationships should be defined by the firm rather than inferred from the city’s population. Reputation decisions should therefore begin with the locations and practice areas the firm is prepared to serve. Review activity can make the firm more visible to people comparing lawyers, but it does not prove that a particular location produces viable matters.
Recommended approach
List the geographic areas the firm actually accepts, then decide whether review requests and reporting should be evaluated at the firm level or against a narrower service area. During a Bosseo consultation, ask how the proposed program would distinguish local visibility from inquiries that fall outside the firm’s intake criteria.
