1. Set the geographic boundary before choosing stories
Greenville is a municipality in Butler County, Alabama. The 2020–2024 ACS five-year population estimate for Greenville city is 7,163, with a margin of error of 33. That is geographic and population context only; it does not establish legal demand, competition, search volume, leads, cases, or revenue. Legal News should therefore begin with the firm’s service boundary, not with an assumption that every Alabama story is locally relevant. Decide whether a page should address Greenville, Butler County, another Alabama area, or a broader state audience. Then assess whether the firm is authorized and prepared to serve readers in each area discussed.
Recommended approach
Use a geographic review rule for every proposed page. A Greenville-focused firm may prioritize developments that affect residents or businesses in Greenville and Butler County, while a firm with a wider Alabama practice may accept statewide developments when the legal explanation remains useful to its intended clients. Do not label a story local merely because it occurs somewhere in Alabama.
