What can Lead Attribution show for a lead?+
Bosseo’s public product page describes a journey record with channel, referrer, landing page, device, session detail and attached intake answers. It also describes calls and outcome tracking through consultation and signed case. Confirm the exact information relevant to your firm during the review.
Can it include phone calls?+
Bosseo states that phone calls can join the same journey record, including the transcript and case-type tag from the phone system. Ask how that connection would apply to your firm’s current phone and intake setup.
Do we need to ask every caller how they found us?+
Bosseo says its attribution runs behind the scenes and is intended to avoid reliance on remembered answers or manual source tagging. Your firm should still confirm how its existing intake process and records would connect to the attribution setup.
Can it show whether a Forestdale page produced a matter?+
Bosseo describes page-level attribution, including city pages, and outcome tracking through signed cases. That supports a review of recorded activity; it does not guarantee traffic, rankings, leads or cases for a Forestdale page.
How is this different from an aggregate traffic report?+
The product is described as connecting a specific lead’s journey with intake answers and later outcomes. That is different from looking only at anonymous traffic totals. Confirm which records and outcome fields your firm can use.
Will attribution prove that marketing is profitable?+
It can provide source and outcome information for a budget discussion, according to Bosseo’s public description. Profitability still depends on your firm’s own spend, fees, costs, matter values and record quality. No profitability result should be assumed before review.
