1. Define what “local” means before a story is selected
Enterprise is recorded as a municipality with relationships to Coffee County and Dale County. Those are not interchangeable audiences. A page about an Alabama law or statewide enforcement action may be relevant to a broader audience, while a page about an incident may need careful wording about the specific place involved. A firm should decide whether its Legal News coverage is intended for Enterprise, one or both listed counties, Alabama more broadly, or another service area it can substantiate. Population does not answer that question. It also does not show that readers are searching for a particular story.
Recommended approach
Ask Bosseo to review geographic rules before publication: how a story’s location is described, when county references are appropriate, and how the firm avoids implying that an Enterprise resident or business is affected when the source does not establish that. Keep the intended service geography visible in the approval decision for every page.
