1. Set the geographic boundary before choosing stories
The Census records Clanton as a municipality in Chilton County and gives the city a 2020–2024 ACS five-year population estimate of 8,958, with a margin of error of 25. That is location and population context only. It does not establish legal demand, competition, search volume, leads, cases, or revenue. A Clanton firm should therefore decide whether its news coverage is limited to Clanton, extends across Chilton County, or addresses a wider Alabama service area. Those are different editorial choices. A statewide law change may be relevant to a Chilton County firm, while an incident outside the firm’s service area may be unsuitable even if it attracts attention.
Recommended approach
Write a geographic policy before approving pages. Distinguish Clanton from Chilton County and from Alabama as a whole. Require each proposed article to explain why the event matters to the people the firm actually serves, rather than using the city name as decoration.
