1. Start with the geography your firm actually serves
Brook Highland’s recorded relationship to Shelby County matters because a story relevant to a statewide practice may be different from one relevant to a firm serving a narrower local area. The census record identifies Brook Highland as a CDP in Shelby County, Alabama, not as a county, metropolitan area or statewide market. A Brook Highland law firm should therefore decide whether a news page should speak to Brook Highland residents, Shelby County readers, Alabama readers, or another legally supportable service area. Population is eligibility evidence only. It cannot tell you whether people are searching for a particular legal question or whether a news page will produce a qualified inquiry.
Recommended approach
Before booking a review, list each practice area, the counties or state your firm accepts matters from, and the locations that may appear in an article. Ask Bosseo how Legal News would match stories to that scope and how you would prevent a page from implying service coverage you do not offer.
